Data mobility often comes with limitations, caps or throttling. This can have a chilling effect on customer use and innovation. Developers might shy away from data driven services if their target audience can only use those apps on WiFi.
AT&T took the wraps off their Sponsored Data program today at the AT&T Developer Summit. Essentially Sponsored Data is a “toll free” data service similar to how a 1-800 telephone number works. Companies sponsor a site or service, and customers wont get hit with data usage on their bill.
It’s a novel model at working around some of the existing business models which often place more burden on consumers’ pocket books. Now various 3rd party companies can provide additional value to their users, while encouraging more data mobility services.
More info at http://www.att.com/att/sponsoreddata/