Google is a pretty diverse company. It’s easy to forget how many pies they have their fingers in. Off the top of my head, you’ve got search, Youtube, Social, Photos, medical research, Fiber, self driving cars, Glass, Nest, Calico, Android, and I’m sure I’m missing a good dozen other divisions.
Announced today, Alphabet will now represent the full umbrella of companies and services, while Google will become the name of a much more streamlined part of the greater whole. Co-Founder Larry Page will become the CEO of Alphabet, Sergey Page will become President of Alphabet, and Sundar Pichai (formerly in charge of Chrome OS and Android) will become the CEO of the leaner Google.
Google will now be comprised of the most successful business ventures of the whole organization. Search, Ads, Maps, Android, and Youtube are now “Google”. Alphabet includes Google, and every other division, program, and experiment.
This move makes each department a bit more accountable to the whole of the organization, and it should be easier to see which teams and companies are performing well.
Investors seemed bullish on the news, with around a 7% stock bumping following the announcement, though that has calmed back down in after hours trading.
Still, it’ll be curious to see future ventures from Larry and Sergei under the Alphabet banner, instead of seeing future Google “BETA” products.
Larry Page’s full announcement is below.
Continue reading “Google Announces Massive Reorganization, Becomes Alphabet”
