It’s a little bit brilliant.
I’ve written several editorials voicing my concerns about popularity algorithms and the responsibility of reviewers. We can’t escape the fact that online content creators need to be compensated for their work, but YouTube and Facebook style algorithms are designed to manipulate viewers into staying on a platform as long as possible. When those two objectives meet, it creates an echo chamber, a reinforcing cycle of confirmation bias which highlights and celebrates the most popular options. Any product outside the algorithm zeitgeist is dismissed as efficiently as possible.
Precious few smaller-volume sellers have successfully broken through this popularity trap.
What’s a manufacturer to do? Play the influencers against themselves! Continue reading “How Microsoft is Gaming Influencers and Algorithms with the Surface Duo”
