I Ask You: Does Carrier Branding On Your Phone Bother You?

htc one max evleaks carrier branded ATTQuick show of hands, who here knows what carrier their smartphone is on? Pretty much as I figured. If you’re savvy enough to use a web browser to find my site, chances are pretty good you know what carrier you send money to each month for your phone. Good.

Welp, new press images have surfaced courtesy of @EVLeaks, showing the HTC One Max not only for Verizon, but also for AT&T. It looks like there might not be CDMA exclusivity for HTC’s up coming phablet. Neat. Of course, this wouldn’t be internet news without something to complain about, and many HTC faithful checking the renders out are somewhat upset by the fact that on both the Verizon and AT&T shots, HTC’s branding between the home and back buttons has been shoved out of the way for AT&T’s globe and Verizon’s awkward off center check mark thing. I’m serious, for a mutli-billion dollar company, that logo never looks like it’s on straight, but I digress…

This got me wondering, why does this bother people? Is it aesthetics? Brand loyalty? Are you ashamed to be doing business with your carrier? I’d be curious to hear people’s thoughts on the matter. Living in an age where everything is branded, clothes, cars, technology, what is it about the carrier logo which might upset folks?

2 thoughts on “I Ask You: Does Carrier Branding On Your Phone Bother You?”

  1. I personally don’t care, and I think it’s important since tons of phones are multi-carrier now. I think the days of the carrier-exclusive phone have gone by the wayside, and having that carrier logo somewhere on the phone might be a subtle reminder for the more-forgetful of us…

    …although that’s barring any kind of customization we put on our phones such as ringtones or screen backgrounds.

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