Counterpoint Technology Market Research did a tally of shipped phones for Q3 2013, and the numbers were somewhat surprising. Behind Apple (33.7%), Samsung (33.6%), and LG (8.6%), Nokia has clawed its way up to number four with 4.1% of the USA smartphone market. Not bad at all considering how slow the consumer response has been in warming up to Windows Phone. Great news for a company which had less than one percent of the market’s share this time period last year, as it even manages to unseat Google owned Motorola.
We can probably count on the $100 Lumia 520 for a good chunk of those sales, but mind share in general is up for the brand as people have praised Nokia’s cameras. With the entry-level market healthy, we might see even more growth for the brand at the premier level as they prep the Lumia 1520 for a holiday release. Plus the Microsoft ecosystem is improving, with apps like Vine and Instagram joining the fold later this year.
Even more startling however is the continued slide of HTC, as the brand falls to ninth behind companies like ZTE and Huawei. Its likely that Apple and Samsung will continue occupying the top two spots for a while to come, but that last 30% of the pie is completely up for grabs this holiday buying season.