Why do we let Apple do this to us?

Taking the wraps off of a LONG rumored product, Apple showed off a new pair of over-ear wireless headphones. With all the traditional bravado and aspirational marketing claims, these cans are guaranteed to be a popular fashion accessory.

For $550.

That’s where this conversation gets more difficult. What can Apple do at $550 that improves the audio consumption experience over more established audio brands?

Helping me untangle this announcement, Jeff from ElJefeReviews and Enobong from BooredAtWork join the live stream to chat out PREMIUM audio!

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