There used to be a time when a company would announce a new product, and that product would be available to purchase roughly around the time of the announcement. In the every increasingly visceral pace of tech advancement, now we hold previews to announcements, and once a gadget is announced it can take weeks or months before it’s actually available to consumers.
With the unveiling of the M8 yesterday, HTC launched an agressive campaign to make the phone available to consumers. Critical timing as Samsung has already taken the wraps off of the Galaxy S5, but hasn’t yet started shipping it.
Working with AT&T, Sprint, and Verizon, HTC is already selling and shipping the phones through carrier websites. Those signing up on Big Red can walk into select stores and see the phone in person. How refreshing. Announcing a product which is actually ready to ship. Continue reading “The HTC One (M8) shipping experiment – Making up for lost time…”
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