Insert “FarmVille gaming in 3D” joke here.
In a surprising announcement today, Facebook has announced their plans to acquire Oculus VR, makers of the Rift VR gaming headset, for $400 million in cash and $1.6 billion in stock.
Oculus is the indie sweetheart gaming company pushing virtual and augmented reality hardware back into the gaming industry’s focus almost single handedly. Building so much momentum and fan good will that Sony recently announced plans to move into the space with their Morpheus headset, a similar style VR wearable display.
Facebook is taking a gamble in moving VR beyond gaming and into social media, but even if that strategy fails, it’ll give them a unique opportunity to push the Facebook brand further into entertainment.
“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” said Facebook founder and CEO, Mark Zuckerberg. “Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.”
The buy out should be completed by end of second quarter 2014. What do you think will happen to the Oculus brand? How do you think VR will be incorporated into business and social media applications? Drop us some comments below!
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Your New Reality Is Ready
Full Facebook PR below.
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