We continue to see a battle between hardware and cloud solutions for how our data should be consumed. It’s great if you’ve got all your data backed up online, but if you don’t have an internet connection, having locally stored files is tremendously helpful.
As multimedia and gaming gets more storage intensive, popping in a larger memory card is becoming an attractive solution for those phone owners that have the capability to upgrade their storage. Now SanDisk is showing off the largest memory card on the market with their 200GB Ultra MicroSD.
Of course having HUGE storage isn’t particularly helpful if you have slow transfer speeds. SanDisk claims their card will be good for up to 90MB per second data transfer, which means you should be able to fill the whole card up in under 40 minutes on a solid USB 3 card reader. That speed is really helpful for app and camera performance, and is one of the reasons why Google does not provide memory card slots on the Nexus, to guarantee system performance. Sorry prospective Samsung Galaxy S6 shoppers… No memory card slot for you either…
While this is exciting, we’re still not entirely sure how well this card might work with phones that only outright support card capacities up to 64GB or 128GB. Also, having the biggest storage on such a tiny card means stepping up to a really big price tag. This Ultra Card will sell for $399, or four times the price of Sandisk’s $128GB Ultra card.
Being on the bleeding edge doesn’t come cheap. You can read SanDisk’s full press release below.
BARCELONA, Spain–(BUSINESS WIRE)–MOBILE WORLD CONGRESS – SanDisk Corporation (NASDAQ:SNDK), a global leader in flash storage solutions, today introduced the 200GB* SanDisk Ultra® microSDXC™ UHS-I card, Premium Edition, the world’s highest capacity microSD card for use in mobile devices. In just one year after introducing its record-breaking 128GB SanDisk Ultra microSDXC card, SanDisk has increased storage capacity by 56% within the same fingernail-sized form factor. Keeping up with the demands of today’s mobile users, the new card provides the freedom to capture, save and share photos, videos and other files without worrying about storage limitations.“Mobile devices are completely changing the game. Seven out of 10 images captured by consumers are now from smartphones and tablets. Consumers view mobile-first devices as their primary means for image capture and sharing, and by 2019 smartphones and tablets will account for nine out of 10 images captured,” said Christopher Chute, Vice President, Worldwide Digital Imaging Practice, IDC. “As the needs of mobile users continue to change, SanDisk is on the forefront of delivering solutions for these demands as is clearly illustrated through their growing portfolio of innovative products, including the new 200GB SanDisk Ultra microSDXC card.”
SanDisk achieved this capacity breakthrough by leveraging the proprietary technology developed last year for the 128GB SanDisk Ultra microSDXC card, and creating a new design and production process that allows for more bits per die.
“We continue to push technology boundaries to deliver record-breaking solutions that transform the way consumers use their mobile devices,” said Dinesh Bahal, vice president, product marketing, SanDisk. “By focusing on achieving new capacity and speed milestones, we are able to deliver trusted mobile memory solutions that give consumers the freedom to never stop capturing, saving, or sharing – with the benefit of fast speeds to transfer it all quickly.”
Ideal for Android™ smartphone and tablet users, this Premium Edition microSD card combines the world’s highest capacity and blazingly fast transfer speed of up to 90MB/s to deliver premium performance. At this transfer speed, consumers can expect to move up to 1,200 photos per minute2.
Through SanDisk’s updated Memory Zone app users will have even greater control over their mobile device’s memory storage. In the Memory Zone app, users can engage the OptiMem™ app feature which monitors the phone’s memory levels to inform users whenever the internal memory falls below a user-defined threshold. Once this threshold is reached, the OptiMem app feature will automatically transfer some of their old photos and videos to their microSD card, leaving them with more internal memory to continue making memories. The app, available for free download from the Google Play™ store, is compatible with most Android-powered devices and allows users to easily locate, organize, transfer and back up data.
Pricing and Availability
The 200GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, features a ten-year limited warranty3 and will be available worldwide in Q2 at an MSRP of $399.99.