Love them or hate them, Carriers are looking for “value added” partnerships and updates like these provide opportunities to expose consumers to new applications and services.
Like the recent update for the Galaxy S5 (which did actually help improve my battery life, but included additional apps which can’t be uninstalled) the M8’s update includes some fixes and enhancements to Bluetooth and an Extra Power Savings mode to give more run time.
Interestingly, the update also includes the FitBit application. HTC doesn’t make an app like Samsung’s S-Health which can track fitness and sleep. M8 owners will need to invest in some kind of FitBit to make use of the app, and it looks like a strategic partnership between AT&T and FitBit to offer up a solution for HTC customers.
If you own a Galaxy, you can pick up one of the many Gear smartwatches, but HTC hasn’t entered that market yet, so while shopping accessories, it’s up to AT&T to provide a solution both in-store and on-device.
Of course, if you’re not into fitness apps, or use a competing service, many will chalk this up to “more bloat”.
Full update press release below.
Continue reading “AT&T Pre-Loads FitBit app During HTC One M8 Update”