It’s an area where Android often lags. How to bring functional low cost phones to developing markets?
Google has been looking at software optimization with KitKat, who to provide a less punishing experience for low power handsets, but that still requires manufacturers to tailor the experience on the phones they produce. That can be a tough decision for a company to make, how much man power to assign to a device which likely wont generate as much profit as a flagship phone.
Android One is a program which aims to streamline the development, manufacturing, and support process. Android One devices will run stock Android like Nexus phones, though carriers and OEM’s will be able to pre-load apps to customize the experience. Google will also be responsible for providing updates to One phones as further incentive for manufacturers, saving them a little on support costs.
Micromax was on hand to show off an example One device and they’re expected to release a dual SIM handset with a 4.5″ screen and SD card slot for under $100.
Android One will start up in India first, with devices expected to drop later this Fall.